Loyalty
Don’t force me to shop.
I am amazed at how many places I go to give my business to companies where the people "helping" me simply make it way too hard to continue to shop there.
I spent 45 minutes in a line last week for a rental car. When I got to the counter, I was asked to give all the information I included online so that the person at the counter could input all the information again.
(Incidentally, if you are in a hurry, I don't recommend Advantage Rent-a-Car but they did save me a lot of money.) continue reading...