New Media

Businesses who blog can take a few different approaches to how the blog can be presented. If you are going to follow a business' blog, what type of posts would get you to continue to follow that blog?

Option 1 (Fact Based Information):

An informational blog that provides keys bits of information relating to products and services they sell.

Option 2 (Industry Opinions):

An informational blog that provides opinion on topics surrounding their industry and topics that might interest their target market but not necessarily be related to products they sell.

Option 3 (One Big Sales Pitch):

Every post relates to a product they sell with a call to action like "click here to learn more about this product."

Option 4 (A Little of This... A little of That):

A general opinion blog from someone in the company. Wouldn't be too unlike a blog you would find on MySpace... just random thoughts and personal commentary.

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So, what do you think? Which is the best option for a business blog? continue reading...

I have run this blog for more than a year now.

I must say, it has been a fun thing for me. I would guess that I have learned a lot more than anybody who has read this blog. It certainly makes me think a little more about business and technology. When ever I go anywhere, I always think about the blog that I can write.

I am sure that I have come up with some bad posts, but I thought I would share a few of my favorites from the last year. continue reading...