Phone Book
A Story Like That Has Got To Be True
When I wrote my post on phone books, I didn't expect to get some passionate responses in the comments 
area. I didn't expect anyone to be so excited about phone books to argue passionately about the benefits of phone books.
One point really struck me as interesting by "kenc". He said, among other things, "The nearly $18 billion that companies spend on print and online YP speaks for itself."
His point, is that since people spend so much on advertising, it must be successful for them.
To that, I respond, "Huh?" continue reading...
Why is the phone book still printed?
On my door step today is the "current" edition of the Qwest phone book. I find it interesting that this is even printed anymore.
Oh, I know that people use it. I know that some people actually don't have the internet. Not those in the circle I roll with, mind you, but I know they exist.
But still, I question the relevance of a phone book. I especially question the relevance of a phone book from one company. continue reading...
