Signage
If You Don’t Pay Attention, You’ll Pay More
I wanted a quick bite for lunch, so I drove down the street to go through the drive through at the local Taco Bell. As I was waiting for my order to be taken, I noticed this "brilliant" piece of advertising and pricing.

Now, the quality isn't very good because I only had my phone camera with me.
They have the traditional combo menu and now the "New, Why Pay More!" menu. continue reading...