Ken comments at my post on loving Walmart that big business is becoming soulless. He provides examples of Apple, Target and Google being better brands from a more caring perspective. But, I wonder if the problem that Walmart really has is the fact that as a company gets larger they are simply more of a target.
Let's put the size of Walmart into perspective.
Here are the annual revenues of the four companies mentioned above.
Apple Computer: $19,314,000,000
Walmart: $378,799,000,000 continue reading...
When you are redesigning or redefining your company's image, one of the things that is very hard to do it to step back and understand who your real audience is.
Designing a logo, a website, a brochure or even something as simple as a blog post is not a task to have the attitude of, "I like it, so it is good."
The most important thing about any design is to remember your audience. Who are the people that you want to attract? When you do something personal, it is all about you. When you do something for you business, it is all about them. continue reading...
I was hiking at Waimea Falls on O'ahu last week. I had to take a little "break." I entered the port-a-potty. (Enough personal information) I noticed on two of the walls an advertisement. Both were the same.
Now, who could possibly be my target in a port-a-potty? Who could I possibly want to reach in there in that way (or any way, for that matter). continue reading...