The Challenge of Using Social Media for Business
More and more people are trying to use social media for business. The problem with using social media for business is that social media is, first and foremost, social. You will find that because of the social nature of social media, people want to be personal.
Three of the best examples of where social media can be a challenge for business are Facebook, Twitter and Friendfeed. These are great examples because they provide an environment that fosters conversations.
The fact is, people need to be personal. If they don’t put a human face on their activities, others will simply look at them as a spamming entity and will tune them out very quickly.
That social aspect of using social media for business brings a challenge that most people overlook. continue reading...
Just a Twitter Away
In looking to ways to increase my traffic, I am looking to my friends and social networking to help me out. I decided to start Twittering.
Their site is riddled with code problems, but it is a pretty cool service. I like my blog because it gives me an opportunity to talk about what I am thinking. I have come to like Twitter because it gives me a change to talk about what I am doing. Moreover, it gives me a chance to follow people and know what they are doing right now.
There are many different opinions on how to use Twitter in business. Justin Foster had a post today on what he calls "Twitter Magic." It was at his recommendation that I sign up.
One thing that Justin suggests is that a company doesn't need a Twitter strategy. He is referring to the idea that as a company, we don't want to have a strategy about how to connect with people... we should just connect. continue reading...
