Wal-mart
Going Green is a Marketing Ploy
Green is nothing more than a marketing ploy. I have a hard time believing that if going green for a company didn't get them a net gain of something (goodwill, marketing messages, net increase in profit, etc) they wouldn't do it.
The best example I have seen in sometime is that of Walmart. My wife went to Walmart today and the greeter handed her a 16 page pamphlet (see at the left).
While the assertion they make is good, namely, "Earth-friendly products won't save the Earth if they don't save people money" is something that I agree with, what I don't like is that they hide advertisement under the guise of helping the planet. continue reading...
