Website

I am very excited to announce the launch of Altek Business Systems' new website. I am really pleased with how the design turned out. It is proudly built in Drupal.

I just posted a news release over at OfficeProductNews.net.

Here is an excerpt from the press release:

“We have made substantial investments in new areas to enhance the services we provide to our clients,” commented Ray Derstine, President. “We wanted to make sure that our website communicated the value that we were able to provide.”

Over the past few years, the company has expanded its capabilities in offering document management solutions. This allows clients to create secure, searchable repositories of information scanned from multifunction systems. The new website explains the benefits of these solutions and features Altek’s primary software partner, DocuWare. continue reading...

Well, we had a great time (and very truncated) building FMAudit's new website. We built the new logo, new website and all new marketing collateral in about six weeks. I am pretty pleased with how it all turned out.

I just loaded the press release over at OfficeProductNews.net.

Here is an excerpt:

FMAudit is proud to announce the launch of its new international brand and website. The new materials can be seen online at www.fmaudit.com.

 “We believe we have developed the industry’s best suite of remote meter reading and managed print services technology,” said Kevin Tetu, President of FMAudit. “We knew our next job was to be able to communicate how that technology can be used to help our clients grow their businesses.”

“What Could You Do With FMAudit” is the theme of both the new website and a new advertising campaign. “We wanted to get resellers dreaming about how they could use our solutions to grow their business and reduce overhead.” continue reading...

I am proud to launch another client site. I have been working with Ken at Kearns Business Solutions for some time now. He is the brains behind ChangeForge.com... which I highly recommend as a great read.

He decided to trust me enough to put together his new company website. I posted a press release over at OfficeProductNews.net.

Here is an except.

Kearns Business Solutions is proud to announce the launch of their new website, www.TeamKearns.com.

Several months ago, the company launched the Team Kearns initiative, geared towards communicating the value a team approach brings to outlining and executing their clients’ strategies. This website is another step towards helping Kearns not only communicate their message to clients, but ultimately providing valuable resources to augment their clients’ document strategies. continue reading...

I am excited to launch another client website. Matrix Laser Care contracted our team to create a new logo and web presence for them. We are excited about what we came up with for them. Here is a small excerpt from their press release:

“Over the past few years we have made significant investments in our offerings,” said Joe Garske, President. “The fresh new brand combined with the new website is part of our effort to communicate these new offerings to our clients.” The company engaged ProspectBuilder.net to create a new logo and develop the new website. “With the rapid move to installing color printers, our goal was to come up with a fresh brand that communicated the company’s new color offerings,” said Darrell Amy, President of ProspectBuilder.net. The new logo brings in a bright color along with an artistic brush stroke through the company name.“Many of our clients are realizing the benefits of outsourcing the management of their printers,” said Garske. “Not only do they save money, it also frees up their IT department to focus on more critical issues.”

You can see the full release at OfficeProductNews.net. continue reading...

I just posted a press release over at OfficeProductNews.net for one of my clients, Allied Document Solutions & Services. We are very excited as we built their new corporate image including their logo and their new web presence.

It took a bit more work than usual to make sure that we got the design right, but it was well worth it. With new content, a new look and a library of great white-papers, the site should do them very well.

From their Press Release:

In addition to the new logo, ADS-S also wanted to refresh its web presence. The company engaged ProspectBuilder.net to design a new web presence. The design of new site features bright colors to match the new logo. Rotating flash on the home page explains the value proposition. Other graphics feature the core offerings of the company.

“Inside the site, clients will find rich content explaining the benefits of ADS-S’ new services and solutions,” commented Darrell Amy, President of ProspectBuilder.net. “We wanted to make sure that the company is correctly positioned to be seen as the credible source of managed print and document solutions that they are.”

Go on over to OfficeProductNews.net to read the full release. We hope you like new site and corporate direction. continue reading...

I find it fascinating how often I.T. is assigned to the task of building a website.

For the uninitiated, this may seem like a logical thing to do. After all, a website is technology and requires programming and stuff, right? Wrong.

A very small part of a website is programming. A very small part of a website is technology.

Oh, it might take a lot of work. It might be a requirement for the site to function properly, but I.T. should really not have a say in what the customer sees... the face or the marketing aspect of the site.

In my opinion, here are the top five components of a website... in order of importance. continue reading...

I just launched another client site. I have posted the press release at OfficeProductNews.net.

Here is an excerpt of the press release.

Current Business Technologies, a Texas-based Hewlett-Packard Office Printing Solutions partner, launched their new website today. The new site features the company’s full portfolio of solutions including printers & multifunction systems, managed print services and workflow solutions.

“Our company continues to expand our capability to add value to our clients,” said Tim Cislo, President. “This new website helps communicate the scope of the services that we can provide.”

The site features CBT’s core competencies of helping clients optimize their print infrastructure, manage their environment and streamline their workflow. This messaging coordinates with HP’s Print 2.0 strategy.

Read the rest of the press release here. continue reading...

I just launched one of my client's brand new sites. Here is an excerpt from their press release:

Document Systems, an Oxnard, CA based document solutions provider, is pleased to announce the launch of their new website at www.documentsystems.com. The new website offers clients a comprehensive overview of the company’s new solutions offerings.

“We are excited to let our clients know about the new areas where we can help reduce costs and improve productivity,” said George Dauphine, CEO of Document Systems. “The new site gives our current and potential clients a true snapshot of the value that we can bring.”

Read the rest of the press release at Office Product News. continue reading...

Web development has gone through some significant changes over the last 20 years. I remember when I started working with web development in the 90s that most of the people that I knew that became web developers fell into two categories.

Category 1: Graphic Designers who learned HTML, ASP, etc

Category 2: Programmers who learned how to use graphics programs like Photoshop.

More often than not, these are mutually exclusive skill sets. More often than not, you can learn to be proficient at both, but not spectacular at both. There are some people that can truly be very good at both, but a programmer uses logic to design and a designer uses creativity to design. Neither is bad... just often are mutually exclusive skill sets.

Because of this divide in skill sets, the last few years has seen a turn in how web sites are developed. Specialization has become key to the modern website. Graphic Designers focus on their core competency and Programmers focus on their core competency. This is great because now you can get spectacular design and competent programming (although I still think that the majority of the graphic designers that are out there still think that designing for web interaction is the same as designing for static media).

But, what is forgotten? continue reading...