Xerox
Your Stats Are Meaningless
Election season always bring various stats from polls, interviews and anecdotal evidence. However, you don’t need to look to politics to see meaningless stats.
Let me just give one example.
Xerox has a press release about receiving the “Best” in Annual Survey of Office Workers. The survey indicates that Xerox color printers and multifunction systems are the best. Period.
You can read the full release here if you are so inclined.
There is one key problem about the designation that is lost among all the rhetoric. continue reading...
When you don’t know your own products
What does it say about your company when your CTO doesn't know your core product offering?
Scobleizer had a great interview with Xerox's CTO, Sophie Vandebroek. It was a great interview... he did a great job, but one thing struck me as odd.
Sophie said, "We no longer make copiers."
I have spent a lot of years in the "copier" industry and what management of manufacturers say about what they sell is always different than what the down the street sales reps actually sell.
Here are some quick stats about Xerox from Marketlineinfo. continue reading...
