YellowBook

In light of my post about the irrelevance of phone books (but especially in light of the passion surrounding some of the comments there), I thought about the new ad campaign from Yellow Book.

Have you seen it yet?

I am not sure, but I don't know that I see Yellow Book as a 1,000 Year Brand. In fact, I don't know that they will be around for another 10 years... or at least be anything of any real significance unless they change their business model. If yellow book doesn't have all the information now, how can we expect them to have all the information when there is 100 fold available by then. continue reading...